Sunday, March 02, 2008

Postum-part depression

PostumAn NPR report started a rush of demands on the Kraft message board to bring back Postum. Too late. Kraft stopped making the hot beverage mix last year.

The archetypal health beverage, a 19th-century wheat-and-molasses concoction of C.W. Post, is no longer found alongside instant coffee at Jewel and Dominick's, although chicory is still hiding on high shelves. Coffee-flavor Postum was an abomination of course, but Postum had the same mellow feel as New Orleans' gift to coffee.

NPR interviewed an fan who made a watery cup of Postum via satellite for Scott Simon. Some people make coffee taste like tea too. One possibly ironic message on the Kraft board suggested ground cardboard as a substitute. Bah. As my wife ruefully recalls, Postum was never strong enough for me till you could smell the blackstrap. Herb tea is just not going to cut it.

No comments: