Tuesday, September 20, 2005

Killing Field's

Marshall Field'sFederated Department Stores adds insult to Chicago's injury by renaming Marshall Field & Co. Yes, the Macy's name when spoken by the company's pollsters did not induce vomiting, but that is the curious kind of recommendation that replaced Philip Morris with Altria. What were they smoking? If only the company took the opportunity to give Bloomingale's dowdy sibling a makeover with a new, upscale name: Goodbye Macy's, hello Marshall Field's. Now that would be a miracle on 34th Street.

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